
v2 of the visual guides — restructured per client feedback received 5/10/26. Theme-aligned to the Astra + Elementor build SFC is using. Real photography from the staging site. Each FIX or KEEP tile includes a "View current page" link that opens the live staging page in a new tab. Items marked with the gold tag are client-direction changes from v1. Pair with the v2 audit + funnel spec.
The funnel. Homepage → Tournaments hub → individual tournament page → register handoff. Per client, the tournaments hub is exclusive to the 12 BPoA-run tournaments — partner tournaments (GMB · Game 7 · AABC · Cal Ripken) live on a separate page so visitors understand the distinction.
"The Ultimate Family Baseball Experience." Hero with new 4-pillar carousel — Great Baseball · Ballparks Experience · Branson · Lodging. Tournament finder strip, Mike Sweeney pull-quote, Ballparks After Dark teaser, founder teaser, lead capture.
Exclusive to the 12 BPoA-run tournaments. Filter UI (Age / Format), featured tournament card, 12-card grid. Callout at the bottom routes visitors looking for partner-run events to /partner-tournaments/.
Canonical template using Memorial Day Classic. Body copy follows the 4 selling points (Great Baseball · Ballparks Experience · Branson · Lodging). Hero, sticky divisions sidebar, what's-included, addons preview, payment policies, FAQ, lead capture.
GMB · Game 7 · AABC · Cal Ripken/Babe Ruth — partner-run tournaments hosted at Ballparks facilities. Explicit framing: "Not a Ballparks tournament — experience and cost differ." "Register via partner" links to each partner's reg system.
One scrolling narrative for the whole on-campus week, plus the standalone Iconic Fields page that owns the MLB Replica story. Per client direction: refer to the facility as "Campus," collapse all 5 individual field pages into one, and feature "Ballparks After Dark" as a differentiator.
Single page, anchor sections: #campus (campus overview) · #map (drone tour) · #entertainment (Operation Outbreak · Key Escape Rooms · Glow Mini Golf · Upper Deck Cages) · #food (5 eateries) · #after-dark (lights til midnight + Blitzball personalities). Absorbs the whole /facility/* subtree.
All 5 MLB Replica fields on one page. Stress "MLB Replica" not "5" (Cooperstown has 22). St. Louis (Brett's 3,000th + Great Southern Bank), Chicago (Wrigley + Silver Dollar City), Boston (Fisk's HR), Kansas City (Royals + The Track), Brooklyn (Robinson's debut). Engineering pillars + sponsor recognition.
"Branson according to Ballparks" — one editorial page covering lodging, restaurants, and activities through the BPoA lens. Per client: feature Element Hotel next door and the Thousand Hills Vacations API for family rentals.
Single page, anchor sections: #lodging (Element Hotel + Thousand Hills Vacations rentals — Cabins at Grand Mountain · Links/Fairways · Table Rock Resorts · The Majestic) · #restaurants (5 family-friendly) · #activities (SDC, White Water, Table Rock Lake, Taneycomo trout, Big Cedar / Thousand Hills golf, hiking, Branson Landing, Titanic, Shows).
Net-new top-nav category per client. One post-registration hub with 7 anchor sections — absorbs both the old /team-login/ landing and /prepare-for-your-tournament/. "Proposed New Top Category — 2027 Registered Teams" — client direction 5/10.
7 anchor sections: #road (Road to Ballparks timeline) · #event-connect (EC login + how-to videos — absorbs /team-login/) · #add-ons (browseable EC catalog preview) · #trading-cards (program explanation) · #family-lodging (Element Hotel + Thousand Hills options) · #schedules (1-3 sample weekly itineraries) · #guest-services.
Secondary pages that live under the new "More" menu — partnerships, the affiliate program, About (4 founders + real mission), Sho-Me stub, WIN Technology placeholder, News, Careers, Contact, FAQ.
4 Springfield Businessmen who acquired the facility ~2021 (drops the 3-dads narrative). Anchor sections: #founders · #mission (BPoA's actual mission statement) · #leadership · #press. Drops the 15-fields/120-suites vision. Mike Sweeney pull-quote.
One page · three anchor sections. #current (Tier 1 + Tier 2 partner grid). #sponsor (Become a partner — pricing tiers + form). #adopt (Adopt-A-Team packages + form). Anchor-linked from More menu.
Coach & team-organizer referral — $200–$500 per team referred. 3-tier commission structure, team perks (free laser tag, comp golf), apply form. Migrated from old-site /boa-affiliate/.
Per client: "Sho-Me has its own site. The BoA site should link to the Sho-Me site." Stub page — brief intro paragraph, one big CTA to shomebaseball.com. Replaces v1's planned full partner-facility page.
Player tech / new addition at Ballparks. Exploratory placeholder until BPoA confirms details (see Decision 44). Per client: "this will be big if they can get their act together."
3 cornerstone featured cards above 6-up news feed. Removes the leftover "TESTOVIY POST" test placeholder.
Restyle of /join-the-team/ at clean slug. Our Team · 4-pillar values · Current openings → SportAdvisory portal · 6 hire-team grid · internships · FAQ.
3 contact cards (General · EventConnect Registration · Sales-Partnerships with Joe/JP/Wade), address + map, hours, quick form.
Tabbed by audience (Parents · Coaches · Visiting Families). Reconciles room-night minimum (see Decision 35). Feeds both /faq/ and the per-tournament FAQ block in the canonical template.
Pages removed from the sitemap per client direction. Most fold into anchor sections on a consolidated page (e.g., /facility/dining/ → /experience/#food). The full v1 gallery is preserved at /v1/mockups/ for reference and rollback.
| Dropped v1 page | v2 destination |
|---|---|
/programs/ + 3 sub-pages (camps-clinics, local-leagues, upper-deck-batting-cages) | Section removed. Upper Deck Cages content → /experience/#entertainment |
| 5 individual field pages (St. Louis, Chicago, Boston, KC, Brooklyn) + The Five Fields hub | Collapsed into /iconic-fields/ (single page, MLB Replica framing) |
/facility/ hub + 4 sub-pages (campus-map, dining, entertainment, lodging) | Folded into /experience/ with anchor sections. Family lodging → /branson/#lodging + /registered-teams/#family-lodging |
/tournaments/summer/, /spring/, /fall/ | No seasonal sub-hubs in v2. All BPoA events on /tournaments/; partner-run on /partner-tournaments/ |
/tournaments/cal-ripken-world-series/ | Moves to /partner-tournaments/ (organized by Babe Ruth League) |
/photography/ (top-level) | Tournament-page add-ons preview block (no top-level page) |
/team-login/ branded landing | Folded into /registered-teams/#event-connect |
/prepare-for-your-tournament/ | Folded into /registered-teams/#road |
Built against the actual Astra + Elementor theme SFC is using — Sk-Modernist + Helvetica fonts, brand colors (navy nav + red utility bar), real photography from the staging site. Layout direction, content blocks, hero copy, CTAs. Not production code.
Every FIX and KEEP tile has a "View current page" link that opens the live staging page in a new tab — so you can put the mockup and the current page next to each other and see the delta.
Each mockup has a matching brief in Section 06 of the v2 audit — purpose, drafted H1/subhead/CTAs, content blocks. Section 08 has the master action list. v1 is preserved at /v1/mockups/.